Privacy Policy

What’s it all about?

This Privacy Policy explains in detail the types of personal data we may collect about you when you interact with us. It also explains how we will store and handle our data, and keep it safe.

We appreciate that there is a lot of information here but it is important to us that you are fully informed about your rights, and how Couture @ 24 uses your data, for example how Couture @ 24 combines data collected to build a picture of you.

It is our hope that the following sections will answer any questions you have but in the rare occasion that it does not please do not hesitate to contact us.

This Privacy Policy will be updated from time to time, when any changes are significant we will notify you other than that you are more than welcome to come back and review it when ever you wish too.

When you are using the Couture @ 24 (www.couture24boutique.co.uk) Couture @ 24 is the data controller.

WHAT ARE THE LEGAL BASES THAT WE RELY ON?

Consent

In specific situations, we can collect and process your data with your consent. An example of this would be if you ticked a box to receive our Email newsletters. When collecting your personal data, we will always make it clear to you which data is necessary in connection with a particular service.

Contractual Obligations

In some circumstances we may need your personal data to comply with our contractual obligations. An example of this would be if you placed an order with us and to enable a delivery to be made the address details we have collected will be passed to our courier.

Legal Compliance

If the law requires us to we may need to collect and process your data. An example of this would be if we needed to pass on details of people involved in fraud or other criminal activity affecting us to any law enforcement agencies.

Legitimate Interest

In certain circumstances we may require your data to pursue our interests in a way which might be reasonably expected as part of running our business and which does not impact on your rights, freedom or interests. An example of this is that we will use your purchase history to send you or make you aware of personalised offers.

When do we collect your Personal Data?

There are many occasions when we may do so, and the following details when:

When you visit our website and use your Account to buy products or redeem a voucher online.
When you make an online purchase and check out as a guest, in which case we just collect transaction based data.
When you create an Account with us.
When you engage with us on social media
When you join our loyalty programme.
When you contact us by any means with queries, complaints etc.
When you enter competitions or prize draws.
When you attend any of our events, for example an open day.
When you choose to complete a survey.
When you comment on or review our products.
When you have given a third party permission to share information they hold about you, with us.

What sort of Personal Data do we collect?

The following details the types of data we collect:

If you have an Account with us we may collect your name, gender, date of birth, billing and delivery address, orders and receipts, email and telephone number. For security purposes we will also keep an encrypted record of your login password.
Details of your interactions with us online.
Details of your visit to our website and from which site you came from.
Information gathered by use of cookies in your web browser. For more information visit our Cookies and Similar Technologies Page.
Personal details, which help us, recommend items of interest.
Your comments and product reviews.
To help deliver you the best possible web experience we collect technical information about your Internet connection and browser as well as the country and telephone code where your computer is located, the web pages viewed, the advertisements you clicked on and any search terms you entered.

How and why do we use your Personal Data?

We want to give you the best possible customer experience. One way to achieve this is to get the most comprehensive picture of you that we can, by combining the data we have about you.

We can then use this to offer you promotions and products that are most likely to be of interest to you. In the case of our loyalty scheme members we will also offer you relevant rewards.

The Data Privacy law allows this as part of our legitimate interest in understanding our customers and providing the best possible customer experience. Of course, you may not want this, if that is the case pleas refer to the “What are my rights?” section below.

Please remember that if you choose not to share your Personal Data with us or refuse certain contact permissions we may not be able to give you the service you have asked for. An example of this is that you have asked to be informed when an item comes back into stock but we cannot do that if you have withdrawn your general consent to hear from us.

Here is how we will use your Personal Data and why?

To process any orders you make on our website online or any orders made offline. If we do not collect your personal data during checkout we will not be able to process your order and fulfill our legal obligations.
To respond to your queries, refund requests and complaints. Handling the information you sent enables us to respond, we may also keep a record of these to inform any future communication with us and to demonstrate how we communicated with you through out. We do this on the basis of our contractual obligations to you, our legal obligations and our legitimate interest in providing you with the best service and understanding how we can improve our service based on your experience.
To protect our business and your Account from fraud and other illegal activities. This includes using your personal data to maintain, update and safeguard your Account. We will also monitor your browsing activity with us to identify and resolve any problems and protect the integrity of our website. We will do all of this as part of our legitimate interest.
To process payments and to prevent fraudulent transactions. We do this on the basis of our legitimate business interests and this also helps to protect our customers from fraud.
If we discover any criminal activity or alleged criminal activity through our use of fraud monitoring and suspicious transaction monitoring we will process this data for the purposes of preventing or detecting unlawful acts. Our aim is to protect the individuals we interact with from criminal activities.
With your consent we will use your personal data, preferences and details of your transactions to keep you informed by email, web, text, telephone about relevant products and services including tailored special offers, discounts, promotions, events, competitions and so on.
To send you relevant, personalised communications by post in relation to updates, offers, services and products.
To send you communications required by law or which are necessary to inform you about changes to our products and services.
To display the most interesting content to you on our website we will use data we hold about your favorite brands or products.
To administer any of our prize draws or competitions, which you have entered, based on your consent given at the time of entering.
To develop, test and improve the systems, services and products we provide to you.
To comply with our contractual or legal obligations to share with law enforcement agencies.
To send you survey and feedback requests to help improve our service.
To build the best profile of who you are and what you like, and to inform you of our business decisions we will combine data captured from across our business.
To process your order sometimes we will need to share your details with a third party who is providing a service such as a delivery courier. Without sharing your personal data we would be unable to fulfill your request.

Combining your Data for personalised direct marketing.

We want to bring you offers and promotions that are most relevant to your interests at particular times. To help us form a better, overall understanding of you as a customer, we combine your personal data gathered across our business.

How do we protect your Personal Data?

We know how much data security matters to all our customers and because of this we will treat your data with the upmost care and take all appropriate steps to protect it

We secure access to all transactional areas of our website using “https” technology.

Access to your personal data is password protected and sensitive data such as payment card information is secured and tokenized to ensure it is protected.

We regularly monitor our system for possible vulnerabilities and attacks and carry out penetration testing to identify ways to further strengthen security.

How long will we keep your Personal Data?

Whenever we collect or process your personal data we will only keep it for as long as is necessary for the purpose it was collected.

At the end of this period your data will be either deleted or anonymised, for example by aggregation with other data so that it can be used in an non identifiable way for statistical analysis and business planning.

Who do we share your Personal Data with?

We sometimes share your Personal Data with trusted third parties. An example of this is our delivery couriers.

Here is the policy we apply to those organisations to keep your data safe and protect your privacy.

We provide only the information needed to preform their specific service.
They may only use your data for the exact purposes we specify in our contract with them.
We work closely with them to ensure your privacy is respected and protected at all times
If we stop using their services any of your data held by them will be either deleted or anonymised.

Examples of the kind of third parties we work with.

IT companies who support our website and other business systems
Operational companies such as delivery couriers.
Direct marketing companies who we may use to manage our communications with you.
Google/Facebook to show you products that might interest you while you are browsing the Internet. This is based on either your marketing consent or your acceptance of cookies on our website. See our Cookies Notice Page for more information.
We work with Epsilon Abacus (registered as Epsilon International UK Ltd, a company that manages the Abacus Alliance on behalf of UK retailers. The participating retailers are active in the clothing, collectables, food and wine, gardening, gadgets and entertainment, health and beauty, household goods and home interior categories. Retailers share information about their customers and what they buy. Epsilon Abacus processes this information as a processor on behalf of the retailers to help them understand consumers’ wider buying patterns. From this information, retailers can tailor their communications, sending individuals suitable offers that should be of interest to them, based on what they like to buy. You can learn more about how Epsilon Abacus processes your personal information in their Privacy Policy, which is available here: http://abacus.epsilon.com/privacy-policy/

Sharing your Data with third parties for their own purposes.

For fraud management we may share information about fraudulent or potentially fraudulent activity on our systems. This may include sharing data about individuals with law enforcement bodies.
We may be required to disclose your personal details to the police or other enforcement, regulatory or Government body, in your country of origin or elsewhere, upon a valid request to do so. These requests are assessed on a case-by-case basis and take the privacy of our customers into consideration.
We may, from time to time, expand, reduce or sell our business and this may involve the transfer of divisions or the whole business to new owners. If this happens, your personal data will, where relevant, be transferred to the new owner or controlling party, under the terms of this Privacy Notice.
For further information please contact the Data Protection Officer.

Where may your Data be processed?

Sometimes we will need to share your personal data with third parties and suppliers outside the European Economic Area (EEA), such as Australia or the USA.

International Orders

If you are based outside the UK and place an order with us, we will transfer the personal data that we collect from you to our business in the UK.

Protecting your Data outside the EEA

The EEA includes all EU Member countries as well as Iceland, Liechtenstein and Norway. We may transfer personal data that we collect from you to third party data processors in countries that are outside the EEA.

If we do this we have procedures in place to ensure your data receives the same protection as if it were being processed inside the EEA.

Any transfer of your person data will follow applicable laws and we will treat the information under the guiding principles of this Privacy Notice.

What are your rights over your Personal Data?

An overview of your different rights

You have the right to request:

Access to the personal data we hold about you, free of charge in most cases.
The correction of your personal data when incorrect, out of date or incomplete.
That we stop using your Personal Data for direct marketing either through specific channels, or all channels.
That we stop any consent based processing of your personal data after you withdraw that consent.
A review by a Director of any decision made based solely on automatic processing of your data. For example where no human has yet reviewed the outcome and criteria for the decision.